Benefits of Working with a Value Added Reseller (VAR)

Before diving straight into the benefits of working with a Value Added Reseller, let's define what a value added reseller is.

What is a Value-Added Reseller (VAR)

A value-added reseller (VAR) is an organization/company that specializes in offering third-party products coupled with valuable services to provide to its customers. Examples of common VARs are computer solutions providers, merchant point-of-sales (POS) system integrators, IT services, and more. A VAR's services go beyond the sale and initial implementation by offering customized and tailored solutions to specifically fit customers' needs, offering added support and warranty. Working with a VAR can be extremely beneficial for anyone who isn’t equipped with expert knowledge in the industry. A VAR not only supplies its customers with the products they need but also adds value by offering the installation process and support.

Another example of a VAR would be an appliance supplier. Consumers typically do not purchase a refrigerator directly from the manufacturer and install everything on their own. Instead, they are more likely to purchase it from an appliance supplier. Prior to sale, the appliance store can direct a customer in the right direction by verifying dimensions, and desired features, as well as include add-ons like additional shelving or liners. The VAR can also bundle the purchase of an appliance with the installation like plumbing and wiring, shipping and handling, and/or even post-purchase support like a bi-annual filter change or servicing and maintenance.

Save Time and Money

The main concern when customers hear “reseller” is the price. VARs sometimes have difficulty keeping pricing transparent as components are dependent on the manufacturers. However, since a VAR is considered a big business customer in the eyes of manufacturers, pricing is extremely competitive. Extra attention is also provided to the VAR, such as product training and support. With a VAR’s expert knowledge and established relationship with multiple vendors, consumers can save time and bypass the much-needed product research. A VAR can be a simple one-stop shop for consultation, evaluation, and complete solution with included future-proof niceties like warranties, a support team, and system checkups. Some VARs also include workshops and training.

Experts with Options

Sourcing components can prove to be difficult and confusing when it comes to products that require multiple parts; sourcing components from different companies and ensuring compatibility between parts can be daunting. VARs develop strong relationships and take time to fully learn about all different manufacturers' components and compatibility. This added value of expertise is precisely what allows end-users to benefit from a VAR and their ability to consolidate components, work with multiple vendors, and develop the best of the best solution for consumers' needs and requirements.

Multiple Services and All-Inclusive Solutions

VARs also add value not only by sourcing components but also by offering services with them. Services can include downloading software, professional setup and installation, training, and post-sale routine checkups. Building a relationship with a VAR allows consumers to benefit from a cradle to grave service: build, configure, deploy, maintain, refresh, decommission, and recycle. VARs can assist in helping consumers upgrade their solutions when the time comes, offering their knowledge in the new market.

Conclusion

Developing relationships with VARs allow companies to outsource a key component of their business. Evaluating the best solution to advance workflow can prove to be difficult to translate into a specific product when the industry has a high learning curve. There are many VARs in the industry so finding a clear and consistent, knowledgeable, and accessible VAR is important for any business to provide that desired added value allowing the consumer to focus on their business goals.

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